Amazon: Textures & Hues Storefront Launch

Produced the launch campaign for Amazon’s Textures & Hues, a storefront designed to help customers shop hair care by style across curly, coily, wavy, and relaxed textures. Led end-to-end photo and video production across digital, social, and print to support the launch.
Partnered early with celebrity hairstylist Nikki Nelms to help shape the creative direction and ensure authentic representation.
Delivered a campaign that elevated inclusive storytelling while helping customers find the right products for their hair.

Photographer: Michael Rowe